OUTSMART SOLVES BRANDS’ TWO KEY OOH CHALLENGES
Planning campaigns to target specific, granular audiences with forward-looking predictive data to help planners optimize advertising performance and optimize return on advertising spend.
Measuring post-campaign performance accurately, delivering analtytics including impressions, reach and frequency derived from tens of millions of monthly unique data points.
OutSmart effectively measures
both analog and digital inventory performance.
With OutSmart OOH analytics
everyone wins...
Agencies
• Plan more effective campaigns
• Up to 50% time saving due to process automation and real-time data
• Quantify OOH recommendations, visualize reporting
• Enhance client satisfaction
Brands
• 40% increase in campaign effectiveness with predictive data driven optimization
• Compare campaigns/scenarios using predictive data
• Evaluate OOH vs other media, like internet, TV, etc.
• Measure performance accurately, enhance agency accountability
OOH Vendor
• 25%+ revenue growth thanks to premium pricing high-performing units
• Optimize sales across all inventory
• Reduce vacant sites
• Select new OOH sites more effectively
THE TECHNOLOGY
AI & Machine
Learning
Dynamic Data Modeling
Open Source Modular Structure
